If you run an e-commerce store, figuring out what is going to make it stand out can sometimes be challenging. Even if you follow all the rules, you don’t always get far.

The purpose of this guide is to change all that. We look at some of the simple things you can do to make the most of it and really have a decent shot at making it big.

Ensure The User Experience Rocks

First, you’ll want to focus on the user experience. A lot of ecommerce stores would be great, as long as the interface was smooth and crisp. Unfortunately, this is rarely the case, and it puts a lot of consumers off who ultimately wind up going elsewhere.

You can fix this by dealing with the backend issues and adding more CTAs. These should flow with the rest of the site and make sense to a user using them for the first time.

Unique Branding

You also want to ensure that your e-commerce store has unique branding. The content should tell a story and really connect with customers in a way that makes sense.

If the messaging isn’t authentic, then it will stick out like a sore thumb. It should make inherent sense and go with everything else on the site.

Proper SEO

Another thing that makes e-commerce stores stand out is the right type of marketing. Finding an SEO agency that works with your particular platform is essential if you want to gain ground and make real progress.

A lot of ecommerce stores focus on ads without really building an organic base. However, most customers are still coming through Google, especially when searching for products and services.

Personalisation

E-commerce stores that personalise their service are also seeing their market share grow. This is because they offer more customised product options that are more interesting to consumers than the generic options out there. These make customers feel more valued and more willing to return in the future.

The downside, of course, is the added cost. But it is the direction that a lot of premium and boutique stores are going in, and it makes a significant difference in how they perform in an otherwise crowded marketplace.

Transparent Pricing

Another thing that makes e-commerce stores great is transparent pricing. If users see “phone for price” everywhere, it can be a real trust killer.

Pay special attention to things like shipping costs. You’ll want to set expectations early on in the buying process for these. Customers don’t like nasty surprises when they hit the checkout, so don’t give them to them.

Fast Shipping

Finally, fast shipping is another non-negotiable that makes e-commerce stores fantastic. If you can get goods into consumers’ hands in less than a day, they’ll love you for it and keep coming back for more.

Same-day delivery is the gold standard in 2025. However, you can still highlight your next-day delivery if it simply isn’t possible to get products into consumers’ hands any faster than that in your area.

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