The Ultimate Wellness & Beauty Roundup: 6 Brands Revolutionising Self-Care in 2025

From mushroom coffee to SPF, these innovative brands are redefining what it means to live well.

The wellness and beauty landscape has evolved dramatically, with consumers increasingly seeking products that deliver both immediate results and long-term health benefits. After testing a curated selection of emerging brands, I've discovered some genuine game-changers that marry efficacy with innovation.

Here's my honest take on six brands pushing boundaries in functional wellness and conscious beauty.

*Some of these products were gifted to us

DIRTEA: Elevating Daily Rituals with Functional Mushrooms

The Brand: DIRTEA has mastered the art of making functional mushrooms accessible and delicious, offering everything from enhanced coffee blends to targeted gummy supplements.

What I Tried: The Focus Stack (DIRTEA Coffee + Lion's Mane Gummies) and Beauty Stack (DIRTEA Matcha + Tremella Gummies), and the Cordyceps Gummies too.

The Experience: The Focus Stack delivered sustained mental clarity without the typical coffee crash—the Lion's Mane gummies provided a noticeable cognitive boost that lasted throughout the day. The Beauty Stack's Tremella gummies lived up to their hydration claims, with my skin feeling notably more supple after consistent use. All the gummies taste great and are easy to take each morning with a little sweet start to the day!

Best For: Wellness enthusiasts looking to upgrade their daily caffeine ritual with functional benefits.

Delph Is the No-Nonsense SPF Your Skin’s Been Waiting For

The Brand: Originally developed for the NHS, Delph is a no-frills, high-performance sunscreen that’s both water-resistant and budget-friendly.

What I Tried: Delph Sun Lotion SPF 30 and SPF 50.

The Experience: It goes on smoothly without the greasy finish so many high-street SPFs leave behind. Despite its utilitarian packaging, it holds its own against premium brands, offering broad-spectrum protection and long-lasting wear, even during sweatier days.

Best For: Anyone who wants effective sun protection without the luxury price tag or white cast drama.

Funki Coffee by The Gavin Sisters: A Personal Health Journey in Every Cup

The Brand: Born from Sharon Gavin's autoimmune disease diagnosis, this seven-mushroom coffee blend represents a decade-long wellness transformation.

The Story: What sets Funki Coffee apart is its authentic origin story—two sisters who didn't just create a product but lived the transformation they're selling.

The Promise: Combining the comfort of coffee with functional mushroom benefits for sustained energy without crashes. And it truly does work.

Best For: Coffee lovers seeking health benefits without sacrificing taste.

NUDEA: Redefining Intimate Comfort with Conscious Design

The Brand: This B-Corp-certified British brand, founded by former LVMH executive Priya Downes, specialises in underwear and sleepwear crafted from natural and recycled materials.

The Philosophy: NUDEA's fit-first approach includes innovative tools like Fit Tape™ and virtual fittings, addressing the common problem of ill-fitting intimates.

The Impact: Slow fashion meets functional design in pieces that prioritise comfort, sustainability, and proper sizing.

What I Tried: The Sheer Deco Easy Do It Bralette & Matching Thongs in Navy, and the Short Sleeve Shirt and Classic Boxer in Sage Stripe from the Sleep section. To say these are all comfy is the biggest understatement ever. I never want to take any of them off, but it might be inappropriate to only where undies and PJs all day long.

Best For: Conscious consumers seeking elevated basics that perform as well as they feel.

Vybey: The Smart Alternative to Your Coffee Addiction

The Brand: This Glasgow-based company has pivoted from nutritionally complete meals to brain-optimising beverages, recently securing a prestigious Whole Foods listing.

The Innovation: Braincare Smart Focus (available in Cacao & Matcha) combines nootropics and adaptogens to deliver sustained mental clarity without caffeine dependency.

The Science: Featuring Lion's Mane mushroom for concentration, Maca Root for energy, Chaga for antioxidants, and turmeric for inflammation support.

Best For: Professionals seeking cognitive enhancement without coffee's downsides.

Blōma: Honest Recovery for Modern Women

The Brand: A refreshingly straightforward women-led supplement brand focused on real recovery needs—no influencer hype, just science-backed formulations.

The Formula: NAC + Milk Thistle for liver support, Magnesium + L-Theanine for mood balance, B Vitamins + Taurine for hydration, and Ginger Root for digestive comfort.

The Application: Perfectly timed for summer's social season, the Recovery Pack's convenient sachets address everything from travel fatigue to post-celebration recovery.

Best For: Busy women who need effective, no-nonsense wellness support. I used it after a friend’s wedding, which was honestly the perfect time to use it, as I felt amazing the next day.

Jacovèus Botanicals: Gender-Neutral Haircare Excellence

The Brand: A sustainable haircare line that proves high-performance and clean ingredients can coexist beautifully.

The Approach: Gender-neutral formulations featuring botanical powerhouses like Marula, Shea Butter, and Bergamot work across all hair types and textures.

The Appeal: Professional-quality results without compromise on ingredient integrity or environmental responsibility.

What I Tried: The Treatment Mask (came in a bag with a scalp massager, which I desperately needed!)

Best For: Those seeking versatile, high-quality haircare that works for everyone.

What strikes me most about these brands is their authenticity. Each has a genuine story—whether it's the Gavin Sisters' health transformation, or Vybey's mission to optimise brain health. In an oversaturated wellness market, brands that combine compelling narratives with effective formulations stand out.

The common thread? These companies understand that modern consumers want products that work on multiple levels, delivering immediate benefits while supporting long-term health and aligning with personal values.

Final Thoughts

The future of wellness lies not in choosing between efficacy and ethics, but in finding brands that excel at both. These six companies represent that evolution perfectly.

Have you tried any of these brands? What's your take on the intersection of wellness and beauty? Share your thoughts in the comments below.

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Emily King is a Marketing & Breathwork Consultant helping female founders in wellness, lifestyle and beauty industries scale their businesses sustainably by fusing 360° marketing strategy, consultancy and mindfulness practices. She is also the founder of The C Word Magazine, an online platform amplifying female voices. Connect with her on Instagram @_emnco, and explore her expertise in marketing and breathwork on her website. You can even now subscribe to The Breathwork Collective.