It’s safe to say that I have been an avid follower of Charlotte Simone for some years - mainly wistfully browsing the website for hours in awe of everything, knowing deep down that sadly my student finances could not quite afford to actually purchase. *Cue the tiny violin.

Are you a fan of all things fluffy, furry and feathery?

Well, hold on to your hats my cool cats and kittens, because Ploom The Label may just be the stuff (or should I say fluff) of your wildest dreams.