The average person forms a first impression within just 7 seconds. In business, you don’t always get second chances, so it’s crucial to get off on the right foot. Giving your business a professional look is an effective way to draw attention, entice customers and build trust and confidence. In this guide, we’ll explore some simple ways to elevate your brand.

Cohesion

Cohesion is one of the most important words to bear in mind when drawing up and implementing a branding strategy for any type of company. It’s important to focus on a clear idea and ensure that every facet is relevant to your business and the target customer. You want to avoid confusion and ambiguity, give your brand a distinct, unique identity and ensure people understand what you do and what your organisation is all about. From logos and packaging designs to the brand name and tone of voice you use on social media, everything should work together.

High-quality content

If you’re using marketing techniques, channels and materials such as social media, printed brochures and fliers, product images and TV campaigns, it’s essential to invest in high-quality content. From product videos and interactive guides to fashion or interior design campaigns featuring your range, it’s vital to create the right impression, showcase the goods in their best light and encourage people to find out more, visit your website or store and place orders. Find the best photoshoot locations based on your brand, the types of products you sell and your ideal customer, use professional photographers and check content before you post or share. It’s worth spending time researching companies, comparing quotes and service packages and utilising feedback from your customer base to inform decisions.

A slick website

Your website can make or break you when it comes to influencing customer perceptions and perspectives of your brand. A slick, aesthetically pleasing, functional website that is easy to use can set you apart and encourage customers to stay online and place orders. Slow-loading pages, low-quality images and written content, drab aesthetics, a lack of personality, broken links and pages that aren’t optimised for mobile devices are among the most common complaints about business websites. Research shows that nearly half of web users will leave a website if it takes longer than 3 seconds to load.

If your website is old, dated or generic, it’s beneficial to identify weaknesses, address pain points and make improvements. Use data, be creative and think about what your customers want. Look for ways to enhance the browsing or shopping experience, such as adding personalised recommendations, enhancing photo and video quality, adding useful information and customer support options and offering innovative features like AR tools.

Branding plays a critical role in shaping the way customers perceive your business and creating positive impressions. If you’re eager to give your organisation a more professional feel, key steps to elevate your brand include prioritising cohesion when drawing up your branding strategy, creating and sharing high-quality content and ensuring your website is slick, visually appealing and packed with useful features.

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