How to Retain Your Creative Edge as Your Business Grows

As your business grows, it’s easy to lose touch with your creative side and the creative drive that may have caused you to start the business in the first place. It’s not hard to see why that happens. In business, there’s always something to do; it could be admin, paperwork, managing staff, discussions with clients. All of that busy work often results in the creative and fun stuff getting neglected. Here’s how to retain that creative edge even as your business grows.

Be open to change and doing things differently

It’s important that you’re open to change and that you’re willing to do things a little differently when it’s necessary. The most creative businesses are the ones that are light on their feet and know when things aren’t working. Creativity means risk and risks don’t always pay off. Being willing to see that and change course is key if you want to keep your business on the right track.

Create a liberated workplace where people share ideas

Your workplace should be the kind of place where people share ideas and are not afraid to be creative. If that’s how you want your business to be, it needs to be how your workplace functions too. So don’t make people feel stupid for coming up with new and unusual ideas. Reward people for thinking outside the box and you’ll find it much easier to retain that creative spark.

Add to your team

If you’re constantly getting bogged down by the task of running your business and doing all the admin work, it might be the case that your team isn’t big enough. As your business grows, you’ll have more work to do and that probably means that you’re going to need new team members. By adding new people, you can free up more of your own time which can then be dedicated to creative work.

Ensure your partners and collaborators can channel your creativity

The people you choose to partner with and work with will have a big impact on how you run your business. You should try to work with companies, suppliers and outsourcing partners who share the same outlook and vision as you. Working with a branding and ad agency such as Toni Marino might be a good idea because they’re known to take a very creative approach to their work, for example.

Stay true to your founding principles and ideas

Finally, you simply need to make sure that you’re staying as true as you can be to the founding principles that made you want to start your business. If your business idea was originally all about being creative, you should keep that in mind whenever a business decision needs to be made.

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As you can see, there’s a lot that you need to think about and keep in mind as you strive to keep that creative flame alive inside your growing business. Be sure to make the most of each of the ideas above and try your best to keep being creative.