Let's start with the taboo this one's quietly dismantling: the idea that beer is a bloke's drink and wine is what women reach for.

Those Cans - founded by Caylee, Gracie and Mel in Australia - are out here proving otherwise, one hazy pale ale and one festival stall at a time.

This is a brand built by women, for anyone who wants a genuinely good beer, and they've made it their mission to show up wherever they can to make that point loudly and often. I love it.

You'll find them at events up and down the Aussie calendar, pouring for crowds who are realising the "beer girl" stereotype was never really a thing to begin with.

I was lucky enough to be gifted a seriously generous box from the girls themselves, and it did not last long in this household! The hazy pale ale is smooth and juicy, light yet full-flavoured, with minimal bitterness that lets the bright hop character properly shine through. It's a sessionable, fruit-forward pour, the kind of beer you can hand to someone who "doesn't really like beer" and watch them come around within a sip or two. Cracked open on a warm arvo, shared around, gone far too quickly, but that's the whole point.

But what makes Those Cans worth talking about isn't just what's in the can. It's the "why" behind it. Three women building a brand in an industry that's historically been marketed almost entirely to men, from the packaging to the pub culture to who gets handed the mic at tastings. And doing it with cans that taste this good is exactly the kind of quiet rebellion we love to showcase. They're not shouting about smashing stereotypes; they're just turning up, pouring good beer, and letting the product (and the growing crowd of women cracking one open) make the argument for them.

If you've ever felt like beer wasn't "your drink," Those Cans is a genuinely great place to start your taste testing. And if you're already a convert, this hazy pale ale deserves a spot in your fridge regardless.

Find them at their next event or grab a box for yourself online from their website: thosecans.com

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Emily King is a Media Planner by day and a Breathwork Teacher in her spare time. She is also the founder of The C Word Magazine, an online platform amplifying female voices. Connect with her on Instagram @_emnco.